July 25, 2022

Netflix losses: The streaming giant’s biggest threat is competitors are catching up

Netflix is having a miserable year. The streaming giant shed 200,000 subscribers in the first quarter of 2022 — its first loss in more than a decade — and dropped around 1 million more in quarter two.

The company’s woes have sparked concerns that video streaming is dying, but research suggests that there’s plenty of life left in the sector.

May study by Hub Entertainment Research estimated that 89% of US consumers subscribed to one in streaming service in 2022 — an 11% increase on the previous year.

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