More than half of U.S. consumers would prefer to watch ads and pay between $4 and $5 less each month for a streaming service, according to new data from Hub.
Per Hub’s Q4 TV Advertising: Fact vs. Fiction study, 57 percent of consumers would prefer a less-expensive ad-supported tier on a streaming service. Further, given the choice, more consumers would choose a platform that offers both ad-free and ad-supported tiers.