By any measure, the TV set is still the dominant screen in the home. But in recent years the humble TV set has been at the epicenter of a torrent of change – whether it’s smart TVs and 4K TVs gaining mainstream status, new SVOD and AVOD services seemingly launching every day, or DVD/Blu-ray disc falling in popularity – with no end in sight.
This study will cover current, emerging, and soon-to-come capabilities of TV sets and TV set peripherals, and how they influence – or may influence – viewer behavior now and in the future. The study will provide stakeholders in the “TV value chain” – manufacturers, content producers, and distributors – with insights they can use to improve their TV-related business
Online survey with 2,517 U.S. consumers age 16-74.