Today’s videogames appeal to a wide cross section of consumers. Gaming consumes an expanding amount of free time, especially among younger consumers. And they have spawned brand new entertainment categories and sources of advertising revenue, like eSports and gaming content on Twitch or YouTube, that are top entertainment destinations for young consumers. This research will delve into the devices and platforms that are gaining, and losing, share as well as the role that gaming plays in where consumers allocate their disposable time.
Online survey with 2,636 U.S. consumers age 13-74.