April 29, 2020

2020 Best Bundle

The Best Bundle study updates both our 2018 and 2019 studies on consumer perceptions and adoption of TV service bundling and addresses these questions:

  • How satisfied are consumers with their current combinations of TV services
  • What is the reference for creating one’s own combinations or preset bundles
  • The specific DIY service bundles people are most likely to create
  • The types of present bundles they find most appealing

Results are based on a survey of 2,000 U.S. consumers age 16-74 who watch a minimum of 1 hour of TV per week.