July 6, 2020

2020 Monetizing Video

In addition to exploring the traditional factors that drive consumers’ value ratings—content, features, price, ease of use, etc.—this year’s study also examines the impact of both the expanded lineup of services and shelter-at-home behaviors on value perceptions, value drivers, and service decisions. In the end, our goal is to use the results to determine:
• Which providers are most likely to succeed in this new environment
• The features and messaging that will communicate value most effectively
• How perceptions and drivers have trended over time, what changes are the result of factors like COVID—and what all of those trends suggest about the most effective ways to monetize TV content going forward

Results are based on a survey of 2,036 U.S. consumers age 16-74 who watch a minimum of 1 hour of TV per week.