The first wave of the Hub Predicting the Pandemic survey will explore the impact that COVID has had on entertainment, leisure, and lifestyle habits, including a special focus on changes in TV services used and viewing behaviors. What will set this research apart from other studies being conducted on the pandemic is our ability to trend findings on TV and entertainment services, behaviors, and attitudes against data we’ve been gathering on these topics over the past seven years. This will allow us to quantify where, and to what extent, COVID has already changed the consumer entertainment landscape.
The study will also look forward: asking consumers to prioritize which pre-pandemic behaviors they’re most likely to resume once things return to normal, and which new behaviors they’re most likely to continue.
The study is conducted among 3,000 U.S. consumers age 14-74, with broadband access at home and who watch a minimum of 1 hour of TV per week.