August 25, 2020

2020 Decoding the Default

Hub’s 2020 Decoding the Default study is an annual study on platforms and devices consumers turn to first when they’re ready to watch TV content—and how their TV “home base” has changed over time. This year’s wave of Decoding the Default offers insight into how today’s “new normal” has influenced the sources and devices consumers consider default, the services that have gained and lost the most ground, and the factors that have the strongest impact on viewers’ default decisions.

The study was conducted among 1,600 U.S. consumers age 16-74, with broadband access at home and who watch a minimum of 1 hour of TV per week.