April 6, 2021

2021 Connected Home

The past year was like no other experienced in recent decades. While the pandemic constrained many businesses, much of the media business saw increases as people were forced to forgo outside activities and remain home. Consumers invested in not only content services but in new media technology to serve the new reality – smart TVs and streaming media players for household viewing, and computers, monitors, and smartphones for working at home.

This behavior almost certainly accelerated technology investments that would have happened eventually; but which technologies were the winners and which got left behind?

2021 marks the third year of Hub’s Media+Entertainment tracking study. As in previous years, the Connected Home report will provide a broad look at entertainment technology in the home, as well as intentions to purchase new media tech and how people approach those purchases. Tracked against 2019 and 2020 data, our data will reveal what devices are trending hot and cold in the pandemic-impacted media technology market.

This study will continue to provide content producers and distributors with insights that will help them better understand the marketplace and better inform strategy and investment decisions.

The study is conducted among 5,000 U.S. consumers age 16-74.