May 6, 2024


Hub’s TV Churn Tracker fields continuously, keeping a pulse on macro trends and changes in the TV service ecosystem – including A/SVODs, MVPDs, vMVPDs, FASTs, and OTA.

In this quarterly report, we track how usage, adoption, and cancellation evolve, and capture the attitudinal drivers of sign-up and churn.

Using self-reported survey data, we aim to provide insight on how usage and perceptions trend over time and across platforms; the data in this report is not intended as a fixed representation of penetration and usage statistics.

Source: Interviews with over 6000 U.S. TV viewers, age 16-74 collected from Jan-Mar 2024

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