Our “TV – Redefined” study will take a deep dive into the different ways consumers use and think about the full range of video content they watch. Understanding how consumers refer to video content, and the process of accessing content, has important marketing and brand implications. In addition to offering the content that consumers love, in a way that makes content easily accessible, the most successful brands will position themselves in ways that are consistent with the way consumers think about what they’re doing.
The study was conducted among 1,608 U.S. consumers age 16-74 who have broadband access at home and watch a minimum of 5 hours of TV per week.