July 7, 2023
The news: Contrary to the widely accepted view of ad intolerance, a mere 16%–17% of viewers express an inability to tolerate ads, per a study by Hub Entertainment Research. On the other hand, roughly 49%–50% of viewers can put up with a certain level of advertising, per data…
June 23, 2023
Jon Giegengack, Principal and Founder, Hub Entertainment Research, sits down with Tim Siglin, Founding Executive Director, Help Me Stream Research Foundation, and Contributing Editor, Streaming Media, to discuss shifting Streaming Video on Demand (SVOD) strategies in this exclusive interview from Streaming Media East 2023. More >>
May 25, 2023
Warner Bros. Discovery CEO David Zaslav has emerged as the concept’s most notable proponent, arguing that joining subscription forces is the best way to fend off consolidation led by Big Tech More >>
March 9, 2023
Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports More >>
January 6, 2023
For the past few years, there’s been a lot of chest-puffing between NetflixNFLX +1.5% and HBO, the perennial awards show nominations leaders, over who receives the most Golden Globe Awards nominations. This year, the pay cable network and the streamer tied for the lead among TV nominees with 14 nods…
January 6, 2023
During an October 2022 survey among U.S. gaming households, Microsoft’s Xbox Live or Game Pass narrowly beat out Sony’s PlayStation Plus offering in terms of popularity. When asked about which gaming sources were a must-have for them, 58 percent of respondents stated that Xbox gaming subscriptions…
January 4, 2023
The major streamers had a rough ride in 2022, with their stocks falling anywhere from 29% (Comcast Corporation) to 62% (Warner Bros. Discovery) in the past year. But 2023 will offer a fresh opportunity to turn those stock declines around — if they can adapt to the…
