January 24, 2018

Apple’s TV strategy needs a lot more than just original content to succeed

With original content akin to currency in the tech world these days, it’s no surprise that Apple over the past few months has gotten dead serious about developing original programming designed to lure viewers away from services like Netflix and HBO. To this end, Apple this past August established a $1 billion fund to be used for developing, producing, and acquiring original content.

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