July 28, 2022

Audience Insights: Saying Sayonara to Summer with a Smattering of Stats

Based on the photos steadily cropping up across the social media landscape, summer is once again giving way to back-to-school season. As parents navigate the $661 per child that Deloitte researchers estimate will be spent this year on back-to-school purchases, students head back to the classroom and try to recall what they thought they used to know. That struggle is most definitely real, according to a 2020 study that found the average elementary school student loses 17–34% of the prior year’s learning over the summer break.


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