May 16, 2022

Biggest Challenge for Streaming Services is Consumer Retention

The last two years have seen a major shake-up within the streaming industry. Netflix dominated the market for years, sitting atop the industry it essentially created, although, the introduction of heavy-hitters such as Disney+Apple TV+, and HBO Max has drastically altered the streaming landscape. With so much competition streamers are now prioritizing customer retention, and it is no easy feat.


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