December 18, 2017

Demand and Supply Revamping OTT Outlook

Hub Entertainment Research’s report last month, which found that 52 percent of pay-TV viewers prefer to watch their favorite shows online rather than via traditional broadcast or cable channels, surfaced amid a flurry of high-profile developments in the fast-evolving, over-the-top and subscription video-on-demand market.

The Hub study reinforced a Parks Associates report, issued just a few days earlier, that declared SVOD services—many of them offshoots from traditional linear TV networks—now dominate the paid OTT landscape.


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