December 19, 2022

Discovery+, HBO Max score high marks for ad-supported viewing

As ad-supported streaming continues to become a mainstay, new survey data from Hub Entertainment Research finds Discovery+ and HBO Max are leading the pack for consumers in terms of viewers’ satisfaction with the number of ads shown and engagement with commercials.

For the report Hub surveyed about 3,000 consumers who watch at least one hour of TV per week. According to the findings, Warner Bros. Discovery’s Discovery+ ranked first, with most subscribers reporting they felt the number of ads they saw during a show was “reasonable” at 61%. HBO Max, also owned by WBD, came in second with 53% who felt the number of ads was acceptable. Hub noted their results were nearly 3x higher than those who felt the number of ads on a live TV MVPD service were satisfactory (22%)  They were also the only two services for which a quarter or less of subscribers felt the number of ads was “unreasonable”.