February 11, 2021

HBO Max’s Big Bet On Blockbuster Releases Pays Off Early

The number of HBO Max subscribers jumped following Warner Bros.’ announcement that all 2021 movies would debut on the streaming service, new data shows

HBO Max’s big bet on new movie releases appears to be showing early signs of paying off, with nearly twice as many people adding subscriptions after it announced its full 2021 film slate would debut on the service, according to Hub Entertainment Research.

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