February 26, 2015

EMARKETER: Marathon Viewing Sprints Forward

The majority of TV fans are marathoners—marathon-viewers, that is. According to a November 2014 study by HUB Research, 55% of US TV viewers marathon-viewed at least occasionally, with 21% doing so frequently. Meanwhile, only 17% had never watched some, most or all of a season’s worth of episodes of a show in a short period of time. Learn More>>