May 13, 2016

Decoding the Default | 2015 DIRECTV

Our annual tracking study on viewers *default* TV  sources:  the first thing they turn to when they want to watch TV.  You’ll learn…

  • The most common TV defaults among viewers
  • The most widely used supplement sources – the “second choice” after the default
  • How viewers use online sources in conjunction with live TV
  • How specific scenarios—watching alone vs. with others; watching particular genres; binge viewing—impact default TV choice