May 18, 2016

What’s TV Worth? | 2015 Scripps HGTV

Our annual flagship study on the state of the TV industry.  This project tracks:

  • How viewing is distributed across live, VOD, SVOD, and other options
  • Which TV providers are perceived as the best value for the money
  • The factors that lead consumers to choose one TV provider over another
  • The TV features that viewers are most willing to pay for