White Paper: TV Everywhere Fact and Friction
SMOOTHING THE EXPERIENCE FOR CONSUMERS IS THE KEY TO BOOSTING TV EVERYWHERE USE
In theory, TV Everywhere could not sound much more like a win-win for consumers and providers.
- Pay TV subscribers are given more ways to access the quality content they get from their subscription—on their own schedule and without having to pay anything extra
- MVPDs and networks can count on higher levels of subscriber satisfaction, and lower levels of churn, as a result of this added benefit.