White Paper: TV Everywhere Fact and Friction

SMOOTHING THE EXPERIENCE FOR CONSUMERS IS THE KEY TO BOOSTING TV EVERYWHERE USE

In theory, TV Everywhere could not sound much more like a win-win for consumers and providers.

Pay TV subscribers are given more ways to access the quality content they get from their subscription—on their own schedule and without having to pay anything extra
MVPDs and networks can count on higher levels of subscriber satisfaction, and lower levels of churn, as a result of this added benefit.