A large majority of homes in the United States (83%) have an “enabled” (internet-connected) smart TV or streaming media player, according to a new study from Hub Entertainment Research.
The study, “Streaming TV: Built-In vs Plugged-In?,” also found most homes (44%) own both types of devices. At the set level, the study found more than half (57%) of all enabled smart TVs have a streaming media player, such as a Roku or Fire TV (via a box or stick plugged into a TV set), attached to them.