September 28, 2022

Hub: smart TVs get smarter

In its report, the analyst also notes that Smart TVs continue to be an increasingly important part of the connected TV (CTV) universe, driven by compounding growth: there are more of them in homes and more being used for streaming. This it says is setting up a battle between the major smart TV platforms. Another area of growth for smart TVs is said to be the proportion of owners who actually have them connected to their home internet and using them to stream video. And as connections and interfaces have become easier, consumers of all ages are increasingly activating their smart TVs.

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