October 8, 2018

If Netflix Ran Advertising, the Results Could Be Catastrophic

As consumers increasingly abandon linear TV for internet programming, the changing media landscape has given birth to a number of different streaming models. While Netflix(NASDAQ:NFLX) has always fervently adhered to an ad-free strategy, some services like Hulu have adopted a multitiered offering. Hulu offers a limited commercials plan at $7.99 per month, and a no commercials plan for $11.99. This combination provides the platform with multiple revenue streams and greater optionality for subscribers.

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