July 24, 2018

Live TV Cedes Status As Default First Source of TV Content

More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior, according to a new report from Hub Entertainment Research. In its latest analysis of TV content sources, Hub found that for the first time more TV viewers turn to an on-demand source than to live TV for their TV entertainment.

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