December 6, 2022

Positioning Max to compete with streaming’s elite

WB Discovery is positioning its 2023 combined HBO Max/Discovery+ service called Max to compete with streaming’s elite. Will its new name and distribution partner help and can it slash churn to Netflix levels?

Yesterday, I asked if Peacock could compete with Netflix and Disney+ on the global stage. New details suggest WB Discovery executives have the same goal for the combined HBO Max/Discovery+ service slated for delivery early next year. Here are three things the company is doing to boost the competitiveness of its direct-to-consumer (D2C) efforts.

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