July 27, 2015

MEDIAPOST: A Mass Medium Without a Mass Media: Live TV Loosing Default Status

DVRs and OTT services have been eroding the primacy of live TV for years, but in just the last two, prime-time viewing has hit a clear tipping point. According to the latest tracking study of TV habits from Hub Entertainment Research, the share of viewers who default to live broadcasts when turning on the TV has plummeted since 2013, from 50% of the total to 34%. Learn More>>