The shift toward over-the-top (OTT) video has accelerated. According to a new study by the research firm Hub, 56 percent of consumers now saying that they use streaming platforms over pay-TV services to watch their favorite content.
The shift toward over-the-top (OTT) video has accelerated. According to a new study by the research firm Hub, 56 percent of consumers now saying that they use streaming platforms over pay-TV services to watch their favorite content.