Multiple subscription video-on-demand (VOD) services in U.S. TV homes show continued growth.
A recent study says 38% of TV homes subscribe to two or more major subscription VOD services such as Netflix, Amazon and Hulu. This is up from 26% a year ago, according to Hub Entertainment Research.
The number of those have all major SVOD services has risen, with fourteen percent who subscribe to all three platforms — more than double the percentage of 6% in 2016.