The different streaming services available may be seen as competitors, but they might not actually be competing for the same set of viewers.
A report from Hub Entertainment Research has revealed that Netflix, Amazon Prime and Hulu are serving different purposes for the digital audiences. The revelations are positive surprises for the streaming services. Netflix, well-known for its big-spends to commission Netflix Originals, is thankfully used to watch original series. (Its CEO, Reed Hastings must be a happy man knowing this). Whenever audiences sign into Netflix; they spend about 37% of the time audiences watching Netflix Original series.