May 5, 2020

Netflix’s content creation advantage pushes U.S. penetration above 50%

Netflix penetration exceeded 50% in the U.S. for the first time in Q2 2020, driven by extraordinary growth due to shelter-in-place orders. An uninterrupted flow of new content is a big reason people continue to flock to and stick with Netflix. Its controversial practice of dropping all episodes of a show at once helped it prepare for and prosper in these exceptional times.

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