September 17, 2018

Netflix could lose a lot of subscribers if it shows ads, research says

Netflix found itself in hot water with subscribers last month when the company began testing video promos between episodes. New research suggests the practice could really cost the company.

Hub Entertainment Research’s new TV study, “The Future of Monetization,” spoke with 1,612 TV consumers (ages 16 to 74) and found that a significant number of them would consider dropping Netflix if it begins showing ads during shows. About 23% of respondents said they definitely or probably would cancel their service in that scenario.


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