September 17, 2018

If Netflix cut your bill by $3 – but started showing ads – tons of you would still cancel

Netflix, if you’re listening — there are more warning signs that your current dalliance with the ads that you’re not really referring to as ads is a bad idea.

Media research company Hub Entertainment Research is out today with the results of its “The Future of Monetization” study. It shows, among other things, that if Netflix ever goes full-bore into ads, meaning the actual breaking up of content to show ads like on normal TV, the service would lose about a quarter of its subscribers.

 

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