Having a popular content brand name like Netflix remains a key driver in picking up viewers, new data shows.
Respondents to Hub Entertainment Research’s study claimed networks have no influence on what they watch, but their actual behaviour suggests otherwise.
The findings, published yesterday, showed that 41% claimed network brand didn’t affect their viewing preferences.
However, given a choice of 52 networks and told price was no object, viewers choose only 19.
When price-per-channel were included, viewing habits become even more selective, with respondents plumping for just nine of the possible 52.