What do do people turn to first when they want to watch a TV show? Turns out it’s still live TV for almost half of TV viewers, according to a recent Hub Entertainment Research study. Even so, about 1 in 4 turn to a subscription video-on-demand service (SVOD), including 1 in 5 who say their “default” source of TV programming is Netflix.
Predictably, the default use of Netflix is higher among Netflix users themselves, almost one-third (31%) of whom say they turn to the platform first when they want to watch something. That figure jumps to 50% among Netflix users ages 16-24 (admittedly a small sample size).