September 17, 2018

Netflix will hemorrhage subscribers if they insert advertisements, study shows

There are several reasons why Netflix is everyone’s favorite streaming platform: There’s the (mostly) quality original content, the Parks And Recreation backlog, and, perhaps most importantly, the lack of shrill, looping ads. Last month, we reported that the service is testing out what it calls “recommendations,” which would manifest as ads for content in between episodes of shows you’re streaming. Despite this being a horrible idea, Netflix seemed jazzed about the idea, comparing the ads to the auto-playing video previews that are also a horrible thing that nobody likes.

 

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