- Viewers time-shift more TV than they watch live. The average viewer says that 47% of the TV shows they watch are live and 53% are time-shifted.
- Among Millennials, time shifting is even more common. Viewers 16-34 say that only 39% of the TV they watch in a typical week is live.
- Most time-shifted viewing still happens through a set top box. Together, DVRs (34%) and VOD from a pay TV provider (19%) account for more than half of all time-shifted viewing.
About the research
Time Shifting is a new research study among 1,200 US consumers with broadband, and who watch at least 5 hours of TV per week. A report with additional findings from this study is available from Hub Entertainment Research. The study was conducted in February 2015.