May 11, 2022

Nothing’s Over! Subscription Streaming Penetration Up 12% in the U.S. Since 2020

Netflix and chill, people, please. Subscription streaming is still a viable business, albeit one that is facing some saturation issues in its biggest market.

The percentage of U.S. consumers subscribing to at least one subscription video-on-demand (SVOD) service is up 12% since the end of 2020, according to new data published by Hub Entertainment Research.

Learn More >>