September 17, 2018

Ads or Higher Fees a Deal-Breaker for Many Netflix Subscribers

While Netflix is far and away the SVOD leader, that doesn’t mean it’s impenetrable. Data from Hub Entertainment Research’s “The Future of Monetization” report says 23 percent of current Netflix subscribers would drop the service if it or their pay TV provider raised prices by $5 per month. A $10 per month increase would lead to 28 percent dropping Netflix.

 

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