June 5, 2019

OTT fragmentation triggers consumer call for super-aggregation

Consumer discontentment with OTT fragmentation is rising and has been recognized in a spate of surveys about the state of streaming both in North America and Europe. Mounting frustration with the need to subscribe to multiple services was already apparent at least a year ago, for example in the previous 2018 version of one of the studies just published from Hub Entertainment Research covering the US.

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