December 3, 2019

The Quibi Question: Will Consumers Pay for Premium Short Form?

While the imminent launch of HBO Max and Peacock get more attention, early 2020 will also bring us Quibi’s premium short-form service. Many are skeptical that Millennials (or anyone else) will pay to watch high quality content on their phones. But here are three reasons not to write off the idea too quickly.

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