December 19, 2022

Report: Viewers Twice as Likely to Subscribe to Services with Multiple Tiers; Disney+ Could Lose 10% of Customers

This past year will likely not be one remembered fondly by most media companies, but that is not likely true for operators of ad-supported streaming services. According to a new report from entertainment research company Hub, ad-supported streaming has gained steady support, with 57% of TV watchers now reporting they’d rather save $4-$5 monthly and watch content with limited ads than pay more to go ad-free.

The report also offered good news for services like Netflix and Disney+. Both services now offer ad-supported streaming tiers to go along with their ad-free offerings, and that’s the kind of choice that customers are craving.

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