This past year will likely not be one remembered fondly by most media companies, but that is not likely true for operators of ad-supported streaming services. According to a new report from entertainment research company Hub, ad-supported streaming has gained steady support, with 57% of TV watchers now reporting they’d rather save $4-$5 monthly and watch content with limited ads than pay more to go ad-free.
The report also offered good news for services like Netflix and Disney+. Both services now offer ad-supported streaming tiers to go along with their ad-free offerings, and that’s the kind of choice that customers are craving.