December 7, 2020

Research: Online sources preferred for favourite shows

Findings from Hub Entertainment Research’s annual Conquering Contentstudy, which tracks how TV viewers discover and watch new TV shows, suggests that a perfect storm of developments – the steady stream of new viewing platforms, the rapid growth in exclusive streaming content, and the continuing decline in MVPD subscriptions – has combined to accelerate the shift toward streamers as the home for consumers’ favourite shows.

Learn More >>