July 24, 2018

Study: Live TV Consumers on Exodus, Preferring SVOD

Hub Entertainment Research, a consumer entertainment behavior think-tank, discovered the dwindling number of live TV consumers. It deduced the trend as an offshoot of viewers adopting more contemporary platforms.

Based on the latest edition of the annual “Decoding the Default,” there is a steady surge in the use of multiple platforms. This has been happening alongside a conspicuous trend of the exodus of live TV viewers.

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