March 13, 2018

Study: No ‘Magic Bullet’ for the New TV Bundle

Consumers still crave aggregation, but seek smaller, personalized packages

Amid a growing roster of content choices that include a batch of virtual multichannel video programming distributors and subscription video-on-demand services, there’s still no “magic bullet” that will satisfy the TV needs of all consumers, a new study has found.

A great deal of variance continues to exist among consumers as they either look to create their own bundles or lean on others to handle that curation for them, according to a recent survey conducted by Hub Entertainment Research that took a deep dive on how consumers are choosing between traditional pay TV services, new OTT TV offerings and do-it-yourself options.

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