May 12, 2022

The average number of sources consumers use to access TV content has hit an all-time high

The average number of sources consumers use to access TV content has hit an all-time high, according to Hub’s “Best Bundle” study. Counting traditional pay TV service, live TV streaming services, individual streaming subscriptions, free streaming services, transactional services, and antenna, the average consumer now uses more than 7 sources for TV content, up from 4.8 in 2020.

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