February 14, 2022

SURVEY: HOW METAVERSE MEETS MEDIA IN THE MINDS OF CONSUMERS

  • Many consumers have either never heard of the metaverse or aren’t confident in describing it, new survey data suggests
  • Those that do like the idea of the metaverse tend to be younger — i.e., demos attractive to media cos looking to reach cord-cutters
  • Over one-fifth of survey respondents said they were interested in attending a movie premiere, concert and TV series screening in VR

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