Covid-19 and the launch of new streaming platforms have kicked the streaming revolution into high gear. But the growth of leaders like Netflix is leveling off, and new data from Hub Entertainment Research suggests that competition for time from non-video categories bears much of the blame.
People consume entertainment from a huge variety of sources. Hub’s “Battle Royale” survey captured use of entertainment providers across ten different categories: everything from traditional and streaming TV, to gaming, streaming music, podcasts, audiobooks, and reading (digital or physical). The study revealed that the average household uses 12.5 different entertainment sources. The total is significantly higher among younger consumers (15.5) and households with kids (16.4).