November 23, 2022

The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide

All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. And the intrusion of hybrid and ad-based models where SVOD once reigned—as in Netflix’s announcement of an imminent ad-based tier—is widely interpreted as a sign of the apocalypse, or an indication that SVOD’s days are numbered. But the game is more complicated and more fluid than that—and not just because gaming consumes a sizable enough chunk of home entertainment time and investment that can’t be excluded from the conversation, even though it doesn’t fit neatly in the AVOD/SVOD binary.

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